WHO AM I? - Defining Your Company
- Mar 4, 2024
- 2 min read
VISION STATEMENT
What is company vision?
How does this relate to a “Vision Statement”
It is the “where” you are headed.
It is the “why” you are headed there.
It is the destination and the reasoning behind it.
Ask yourself these simple questions:
Where do you want to be in 5 years?
How do you envision what your company will look like?
How many presses?
How many employees?
What type of employees?
What type of customers?
Where will you fit in as an owner?
This will lead you to paint a picture for yourself to understand your target and end purpose.
MISSION STATEMENT
So you voiced to the world where/what you want your company to be in the future?
What are you doing now to achieve that?
This is your mission statement!
Therefore:
Company vision = Future
Mission Statement = Present
Easy.But…Sometimes this is a struggle because your brain is swimming or should I say drowning in ideas!
This is where company core values come into play.
CORE VALUES
These are the rules, limits, boundaries and guiding light for a lot of future decision making.
Describe yourself.
"I am a business owner."
"I have a strong work ethic and expect that from others."
"I will not tolerate racism"
"I want to help others out on a personal
and financial level."
These allow you to make choices for yourself and your future.
Do the same for your company and
start simple by asking:
What defines your company?
What are your goals?
Who is your audience?
Answer these with clear and concise language.
Avoid generic terms like: Quality and Happy Customers.
Both should be a given for a company to survive!
Sometimes for an owner this is like trying to hold a conversation with someone who lacks the skill of conversation.
When you want to find out more about a customer’s wants and needs you explore, ask questions and plant seeds to further the conversation.
Do the same in this case but with yourself:
What type of company do I want?
What do I care about as an owner, a customer or a direct consumer?
Are there certain things that do not adhere to my personality or my beliefs?
Core values can also be found by observing the way you or an employee works or thinks.
These can also be developed and progress over time.
Be creative and look for synonyms to express some of these.
Honesty and truthfulness with yourself at this point will absolutely guide you organically through this thought process. Ask and answer these questions multiple times till you feel that you’ve found what you feel is correct.
These will confirm your wants and even more so what you don’t want out of your business.
This will slowly formulate where you are at as a person and where your business fits into that.